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YOTTOY (pronounced yàht • toy) is TOY spelled backwards and forwards!

Bringing high quality toys and gifts to all ages has been YOTTOY's mission since our founding in 1995.

Designed and developed in the heart of New York City, YOTTOY combines special character-based details, hand-sewing, and the finest materials to bring out the best in every individual character!

Our specialty collection ranges from timeless classics like Paddington Bear, Babar, Madeline, and The Little Prince, to contemporary favorites such as The World of Mo Willems, Paul Frank, Poodlena, and Little Blue Truck. This year, be on the lookout for our special Madeline 75th Anniversary Collection and our exclusive Paddington Movie Bear!

Meaningful memories are made as stories are brought to life with YOTTOY. Fans of all ages treasure our toys so much that they are handed down from generation to generation.

You can find YOTTOY styles at specialty stores, boutiques, bookstores, department stores, gift stores and online at

Customers appreciate the valuable play experiences that our toys encourage. Choose a favorite and see why children, parents, and grandparents tell us they will cherish their YOTTOY's for years to come!

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Copyright © yOttOy Productions, Inc.   |   226 E 54th Street, 9th Floor, New York, NY, 10022   |   212.594.2202 Fax 212.594.1433   |   |   Visit yOttOy on Facebook   Visit YoTToY on Twitter