Our Story

YOTTOY (pronounced yàht • toy) is TOY spelled backwards and forwards!

Since our founding in 1995, YOTTOY has remained true to one simple mission – to create exceptional character toys for generations to enjoy and treasure. Designed and developed in the heart of New York City, YOTTOY combines special character-based details, hand-sewing, and the finest materials to bring out the best in every individual character!

Our specialty collection ranges from timeless classics like Paddington Bear, Madeline, Babar, and Eloise, to contemporary favorites such as The World of Mo Willems, Little Blue Truck, and the newest Greg Pizzoli characters. This year, we also bring you a special Little Golden Books 75th Anniversary Collection and an exclusive Paddington for Baby Collection to please parents and grandparents as much as children.

Meaningful memories are made as stories are brought to life with YOTTOY. Fans of all ages form sentimental bonds with their favorites. Our toys are loved so much that they are often handed down from generation to generation as a family treasure.

You can find YOTTOY styles at specialty stores, boutiques, bookstores, museums, department stores, gift and toy stores, and online at yottoy.com.

Customers appreciate YOTTOY’s focus on high quality and the valuable play experiences that our toys encourage. Choose your favorite and see why children, parents, and grandparents tell us they will cherish their YOTTOYs for years to come!

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