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Our Story

YOTTOY (‚Äútoy‚ÄĚ spelled backward and forward and pronounced¬†y√†ht-toy) was founded with a clear vision¬†to create exceptionally designed toys, inspired by best-selling picture books. We bring generations together through the wonder of storytelling and imaginative play. For more than 25 years, YOTTOY has created the gift of smiles and shared memories for children of all ages.¬†


The magic begins in YOTTOY’s sunny design studio in the heart of New York City where all toys are created by a talented team of designers in a playful space bustling with creative energy. Each toy is approved by the illustrators, writers, or official stewards of the characters. We take great pride in ensuring that our products are outstanding quality and consideration of every detail. Our specialty collection ranges from timeless classics like Paddington Bear, Madeline, Babar, and Eloise, to contemporary favorites such as the The World of Mo Willems, Little Blue Truck, and The Rainbow Fish.


YOTTOY understands the importance of toys in helpings kids develop emotional and social intelligence through imaginative role-playing. Meaningful memories are made as stories are brought to life with YOTTOY. Fans of all ages develop sentimental bonds with their favorites, continuing the love of the stories and toys from generation to generation. 


Customers appreciate YOTTOY’s focus on high quality and the valuable play experiences that our toys encourage. Choose your favorite and see why children, parents, and grandparents tell us YOTTOY inspires genuine happiness and are cherished longterm. 

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