Our Story
YOTTOY (“toy” spelled backward & forward and pronounced yàht-toy) was founded to offer exceptionally designed toys, inspired by best-selling picture books and entertainment. We bring generations together through storytelling and imaginative play. For 30+ years, YOTTOY has brought smiles and shared memories to families worldwide.
The magic begins in YOTTOY’s sunny design studio, in the heart of New York City, by a talented team of designers in a playful space bustling with creative energy. Each toy is approved by the illustrators, writers, or official stewards of the characters. We take great pride in considering every detail to ensure the best quality and play value!
Our specialty collection ranges from timeless classics like Paddington Bear, Madeline, Frog and Toad, Babar, Corduroy Bear, and Eloise, to contemporary favorites including The World of Mo Willems, Little Blue Truck, Pinkalicious, Grumpy Monkey, and The Rainbow Fish.
YOTTOY understands the importance of toys in helping kids develop emotional and social intelligence through imaginative role-playing. Fans of all ages develop sentimental bonds with their favorite YOTTOYs, continuing the love of the stories from generation to generation. Countless memories are made as stories are brought to life with YOTTOY!
Customers appreciate YOTTOY’s focus on high quality and the valuable play experiences that our toys encourage. Choose your favorite and see why children, parents, and grandparents tell us YOTTOYs inspire genuine happiness and are cherished longterm.
The magic begins in YOTTOY’s sunny design studio, in the heart of New York City, by a talented team of designers in a playful space bustling with creative energy. Each toy is approved by the illustrators, writers, or official stewards of the characters. We take great pride in considering every detail to ensure the best quality and play value!
Our specialty collection ranges from timeless classics like Paddington Bear, Madeline, Frog and Toad, Babar, Corduroy Bear, and Eloise, to contemporary favorites including The World of Mo Willems, Little Blue Truck, Pinkalicious, Grumpy Monkey, and The Rainbow Fish.
YOTTOY understands the importance of toys in helping kids develop emotional and social intelligence through imaginative role-playing. Fans of all ages develop sentimental bonds with their favorite YOTTOYs, continuing the love of the stories from generation to generation. Countless memories are made as stories are brought to life with YOTTOY!
Customers appreciate YOTTOY’s focus on high quality and the valuable play experiences that our toys encourage. Choose your favorite and see why children, parents, and grandparents tell us YOTTOYs inspire genuine happiness and are cherished longterm.
Every YOTTOY comes with a smile!